Driven by Data, the Podcast is designed for data enthusiasts to hear from the data & analytics industry’s thought leaders! Each week you will hear from high-profile Data, Analytics, and AI thought leaders from around the globe speaking on a range of current issues.
Each episode will detail the guest’s journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
The Driven by Data podcast is hosted by Kyle Winterbottom, Founder of Orbition Group.
In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes;
- Transitioning from an engineering and IT background to a growth function at Mars Petcare
- Being one of the world’s largest family-owned businesses, accounting for 60% of Mars' operations
- The history and significance of Mars' five principles and their role in shaping the company’s culture
- Why doing business with a data analytics mindset is critical for shaping the future
- Understanding the difference between transformation and change
- Leveraging growth science to foster loyalty and drive innovation
- The ecosystem strategy: using data to combat issues like feline kidney disease
- Overcoming challenges in engaging the business to embrace data-driven mindsets
- Maintaining public-facing insights through extensive behind-the-scenes data work
- Differentiating between focus and prioritisation to maximise value
- Empowering business leaders within product ownership teams
- Shifting from traditional data projects to product-oriented working in data analytics and its impact on change
- The evolving role of the CEO and the addition of "D" (data) to their responsibilities
- Establishing the need for CDO-type functions in modern organisations
- Training and transforming teams to adopt a more data-focused approach
- Embedding the D&A team within the growth function to align with business outcomes
- Balancing the importance of getting both the first and last mile right in data initiatives