Driven by Data, the Podcast is designed for data enthusiasts to hear from the data & analytics industry’s thought leaders! Each week you will hear from high-profile Data, Analytics, and AI thought leaders from around the globe speaking on a range of current issues.

Each episode will detail the guest’s journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

The Driven by Data podcast is hosted by Kyle Winterbottom, Founder of Orbition Group.

In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy, Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design and deliver an enterprise data literacy programme, from planning to impact, which includes;Understanding the business case for data literacy programmes

  • Who should drive it and why
  • The key steps in planning effective enterprise data literacy
  • Approaches to obtaining buy-in and sponsorship
  • How to build a data academy
  • Communicating the value to the wider business
  • Branding people with persona names
  • Ways to measure success
  • Why success metrics will change with maturity
  • Proving the ROI on data literacy initiatives
  • If there is resistance to the word 'literacy'
  • If structured data literacy programmes can work in smaller organisations
  • The scale of dedicated resources required to execute
  • Typical objections to running data literacy programmes
  • Selling the benefits of why a data literacy programme is required  
  • The common challenges faced when implementing a data literacy programme
  • Overcoming those challenges
  • Assessing the current level of data literacy before starting
  • Tailoring data literacy activities for  different stakeholders and departments